Digital marketing blog
As one of the most popular and powerful social media networks, you really need to have your business active on Instagram. After all, it’s a great platform to get new leads and even customers for your business.
When you are looking to grow your brand on Instagram, you will need to use different marketing tools and strategies. Generally speaking, the more often people see your brand, the more they will trust you and the easier it will be for them to become customers.
When you have an Instagram business account, you know that you're on the right track. However, when you do nothing about it, it won't serve you for anything.
It's worth mentioning that you have probably already read countless articles about how to get more followers on Instagram. But the truth is that strategies keep changing as the platform also changes. So, you're about to discover the strategies you can use in 2020 that will get you the best results.
With so many companies already having a good presence on Instagram and others joining daily, you want to ensure that you have strong engagement with your audience.
When you are looking to increase Instagram engagement, you need to keep in mind that there's more than just one metric to measure. While in the old days you only needed to look at the number of likes on your post, things have changed. Now, you need to look at shares, saves, comments, DMs, and Instagram Stories views. But don't worry, you're about to see the best 5 ways to increase your Instagram engagement.
There's no question that Instagram is one of the most popular social media platforms. So, if your business still doesn't have an online presence on this platform, you should get started now.
However, simply creating your own page doesn't mean that you already have a good presence. In fact, if you want to get the real benefits of Instagram, then you should keep reading. You are about to discover the best Instagram marketing tips in 2020.
Many business owners wonder if they should use Facebook or Google to grow their businesses. While I believe they are both important in their own ways, most marketers tend to prefer Facebook. And the reason is simple: Facebook has a lot more information about its users than Google.
The truth is that Facebook allows you to see likes and dislikes, age, social behaviour, favorite foods, family, how many kids you have, and a lot more. All of this combined allows you to create more targeted and relevant ads.
It’s no secret that many companies struggle with Facebook ads. Nevertheless, while there are many different conclusions as to what went wrong, the most common reason is a lack of clicks on their ads. Does this sound familiar? Well, there’s no need to pull your hair out. There are many things you can do to improve the CTR (click-through rate) of your ads.
I often listen to business owners complaining that they spend a fortune on Facebook ads and hardly ever cover their expenses. On the other hand, many business owners create very successful Facebook campaigns.
Ultimately, Facebook ads can be tricky and require a lot of testing to get right. If you’re on the side that’s struggling, I’m sure that you have already used a wide range of images, tried out different interests and demographics, and even changed your ad copy multiple times. So, what are you missing?
Facebook ads are nothing new these days and a lot has been written about them. However, it seems that more and more companies have been struggling to get a positive ROI on their Facebook ads campaigns.
One of the things that you need to know about Facebook ads is that the budget required when they were first launched back in 2007 was lower than it is today. Nevertheless, Facebook has also made some changes to ensure that your ads are more visible. So, while they take with one hand, they give with the other.
If you’re considering starting a new marketing campaign using Facebook ads, then you want to ensure that you pay attention to the following tips.