As one of the most popular and powerful social media networks, you really need to have your business active on Instagram. After all, it’s a great platform to get new leads and even customers for your business.
When you are looking to grow your brand on Instagram, you will need to use different marketing tools and strategies. Generally speaking, the more often people see your brand, the more they will trust you and the easier it will be for them to become customers.
5 Ways To Grow Your Brand On Instagram
#1: Use Instagram Tools:
When you are thinking of growing your brand on Instagram, the first thing you should do is to take a good look at Instagram tools. The truth is that this is a great platform that allows you to easily contact other Instagrammers and access analytics (Instagram Insights). Here you can see different metrics related to impressions as well as other engagement data about your audience that can be pretty helpful.
Note that to take advantage of these tools, you need to have a business page. So, in case you're still using a personal account, make sure that you quickly convert it into a business one.
#2: Don't Overwhelm Your Audience:
When you are looking to grow your brand on Instagram, you need to have a plan. Whilst brand needs to keep showing up to their targeted audience on a consistent basis, you should avoid overwhelming your audience at the same time.
The reality is that there isn't the right formula to do this. So, our advice is to test directly with your audience. As a rule of thumb, you should begin by publishing one post each day.
#3: Cross-Promote Instagram Posts:
One of the simplest strategies you can use to grow your brand on Instagram is to simply cross-promote your Instagram posts. Since you probably already have other social media accounts on other platforms such as Twitter, LinkedIn or Facebook, your audience probably has them as well. So, you'll just be offering them the possibility of following you there as well.
Note that some people prefer one social media platform to another and they may not follow you on them all.
#4: Repurpose Content:
While at first you won't struggle to find new content to post every single day, as time goes by you may find it a bit hard to find new topics. So, one of the things you can consider doing is repurpose content from other relevant Instagram accounts. However, when you do this, you need to always credit the original source in the post. You should not only tag their profile but mention them in your caption as well.
#5: Use Creativity:
One of the best ways to grow your brand on Instagram is to use your creativity. While this may be hard sometimes, this is definitely one of the best ways to engage with your audience as well.