With so many companies already having a good presence on Instagram and others joining daily, you want to ensure that you have strong engagement with your audience.
When you are looking to increase Instagram engagement, you need to keep in mind that there's more than just one metric to measure. While in the old days you only needed to look at the number of likes on your post, things have changed. Now, you need to look at shares, saves, comments, DMs, and Instagram Stories views. But don't worry, you're about to see the best 5 ways to increase your Instagram engagement.
5 Ways To Increase Instagram Engagement
#1: Test And Monitor Different Content Types:
When you are looking to increase your Instagram engagement, you should consider adding a variety of different content types. But it's not just adding them; you also need to monitor them closely to see which perform best.
Some of the content types you can try include mini-infographics, quotes, memes, and even user-generated content. Additionally, you should also consider testing out different Instagram Stories filters.
#2: Display Authenticity:
While authenticity is not something new, the reality is that it is becoming more important every single day. People want to connect with people, not with a brand, not with a robot. They want to be seen as more than just a number. This is one of the reasons why you may see smaller companies with such high engagement. They are unique, they are authentic, they are honest, and they make sure that everyone knows that behind the brand there is a person just like you.
#3: Create Savable Content:
As you are probably aware, likes are now starting to become hidden from posts in certain countries. So, this means that comments and saves are more important than ever. But the reality is that you don't have any control over the comments. However, you do have control over the saves to some extent.
So, with this in mind, you should try to create as much savable content as you can. This is the type of content that you know your audience will like to read back at a later time. From quotes to funny memes or even an infographic, just ensure that your audience finds a great amount of value with your content.
#4: Share Interesting Data:
Everyone loves curious facts and data. If you like these too, then you have the option of increasing your Instagram engagement by sharing something you love.
So, gather interesting data and putting it into an infographic is a great way to create the savable content we just mentioned above.
#5: Pay Attention To Hashtags:
When talking about Instagram, it's impossible not to mention hashtags. So, when you want to increase Instagram engagement, you want to ensure that you keep an eye on the hashtags that are driving more people to your posts. This will allow you to better determine the type of content that is attracting more people.
Not only this, it allows you to test and optimize the best hashtags in order to further your reach.