Facebook ads are nothing new these days and a lot has been written about them. However, it seems that more and more companies have been struggling to get a positive ROI on their Facebook ads campaigns.
One of the things that you need to know about Facebook ads is that the budget required when they were first launched back in 2007 was lower than it is today. Nevertheless, Facebook has also made some changes to ensure that your ads are more visible. So, while they take with one hand, they give with the other.
If you’re considering starting a new marketing campaign using Facebook ads, then you want to ensure that you pay attention to the following tips.
6 Tips To Improve Your Facebook Ads ROI
#1: Use Stories Ads:
There's no question that Stories ads have a lot of potential for success on Facebook & Instagram. Stories allow you or your brand to appear next to some of the most personal content from your customers’ followers. For this reason, people are much more engaged with stories and are immersed in a full-screen experience, unlike in-feed posts.
Stories placements on Instagram are particularly effective and are worth trying if you have a captivating creative, particularly if it features a person talking. The trick with stories? Blend in to appear as natural as possible, so people don’t instantly know it’s an ad.
#2: Retarget Video Viewers With Facebook Ads:
Assuming you usually use videos for your Facebook ads, then it's about time to make them pay off. One of the things that you can consider doing is to retarget your viewers with an additional Facebook ad.
This allows you to show a targeted ad only to people who have already engaged with you previously. You already know they’re interested, so it then allows you to push for the final sale. Your captions or style of creative can be vastly different in this case as you have a pre-qualified audience of interested people.
#3: Make Your Facebook Ads For Mobile:
Just think about your own behavior. When you want to check your Facebook page, what device do you use? At what time do you usually check it?
The reality is that most people keep using Facebook on their mobile devices, especially on their smartphones. So, you want to ensure that you make your ads designed for mobile and not desktop users. This way, you'll reach far more people.
#4: Add Captions To Your Facebook Video Ads:
The truth is that Facebook is a mostly sound-off environment. This means that most people don't even listen to the audio of the videos displayed on Facebook. So, when you want to create a Facebook video ad, you should consider adding some small captions to your video content. This may lead people to actually turn the audio on and listen to your entire video or at least be more engaged with the content.
#5: Use New Facebook Search Ad Placements:
One of the best things about Facebook ads is that they keep evolving. One of the latest types of ads launched by Facebook are those that appear in search results. Just to give you a general idea, these are very similar to Google ads. And considering that more and more people use Facebook search to shop on the platform, these types of ads are a great way to attract new customers who know exactly what they are looking for. These users are already in a buying mood and so can drastically improve ROI and lower your CPC metrics.
#6: Use Slideshow Facebook Ads Instead Of Video:
People love videos. This is a fact. But for companies, creating engaging videos can be very time consuming, especially if you have a small business. So, if you want to improve the ROI of your Facebook ads, without the cost of creating videos, you should try the slideshow Facebook ads instead.
Slideshow ads allow you to quickly create motion videos by piecing together images, sound, and text. So if you’re on a small budget, it’s an extremely easy way to create more engaging content, as opposed to standard static image ads.