It’s no secret that many companies struggle with Facebook ads. Nevertheless, while there are many different conclusions as to what went wrong, the most common reason is a lack of clicks on their ads. Does this sound familiar? Well, there’s no need to pull your hair out. There are many things you can do to improve the CTR (click-through rate) of your ads.
7 Tips To Get More Clicks On Your Facebook Ads
#1: Try Carousel Ads:
One of the latest trends that are getting great results is carousel ads. Carousel ads allow you to use multiple images instead of a single creative. So, when you are promoting a product for sale, you can display different images of the product instead of just one. Additionally, this also allows you to display a range of products side by side in the same ad. Why does this work? You’re giving your customers more choice and so they’re far more likely to find a product they like vs regular ads.
#2: Make Good Use Of Customer Testimonials:
Now hopefully, you already keep your customer testimonials updated on your company's website. So, why not display them on your Facebook ads as well?
The reality is that people are always looking to confirm that they are making a good decision. So when you add a customer testimonial to your ad, you are providing the confirmation they need to click on your ad and more importantly, trust your company enough to purchase.
#3: Use Urgency On Your Ads:
Urgency is one of the most powerful motivators that leads people to click on your ads. But, whilst you may not be able to use urgency in all your ads, you can certainly use it in some.
No matter if it's a limited-time offer, a price increase or an expiration date, make sure that you display this sense of urgency prominently on your Facebook ad. This engages your customers to act quickly before it’s too late!
#4: Try Out Different Images:
As the old saying goes, "an image is worth a thousand words". So, testing different images makes perfect sense. You may feel without a doubt that you're using the best image you could find, but maybe your target audience doesn't feel the same. And maybe this is why they aren't clicking your ad. So, split testing multiple different images allows the Facebook algorithm to test each one and give you the best performer. This incredibly important step should never be overlooked! Each campaign you run should have at least 10 different creatives and you should never fall in love with a particular one. Let facts and numbers decide which creative you continue to use for the duration of your campaign.
#5: Test Different Color Schemes:
Since we just mentioned trying out different images on your ads, why not test different color schemes as well?
The truth is that some minor changes in your colors can make a huge difference to your click-through rates. It’s worth researching the market psychology behind different colors and testing a few that fit the image your brand is trying to portray.
#6: Offer Something For Free:
Who doesn’t like something for free? Nobody.
When your goal is to get more clicks on your Facebook ads, a sure-fire way is to offer something for free. Let's face it, this is no secret, but you’d be surprised by the results it can achieve.
‘But wait, my business wants to make money’
Well of course, but by offering something free, you’re establishing that important initial relationship with the customer. This allows you to retarget them again in the future and sell them your product with an already established level of trust.
#7: Always Include A Call To Action:
No matter if you’re looking to make a sale or to get people to sign up for your newsletter, you always need to have a crystal clear call to action displayed on your Facebook ad.
The truth is that just like with your website copy, you need to drive people to do what you want. In this case, you want them to click on your ad. So, make it pretty clear if you don’t want to miss out on clicks.