I often listen to business owners complaining that they spend a fortune on Facebook ads and hardly ever cover their expenses. On the other hand, many business owners create very successful Facebook campaigns.
Ultimately, Facebook ads can be tricky and require a lot of testing to get right. If you’re on the side that’s struggling, I’m sure that you have already used a wide range of images, tried out different interests and demographics, and even changed your ad copy multiple times. So, what are you missing?
How To Create The Best Facebook Ad Campaign
#1: Carefully Think About Your Offer:
Many people make the mistake of thinking they can just whip up a quick ad and then wait for the swarm of people to come and buy their products. Unfortunately, success simply doesn’t come this easily.
Simply put, you are using your ad to sell, and while this is your goal, you should sell but make it seem that you're doing people a favor. A successful ad connects with people on a more personal level and either solves a problem in their life or relates to a desire.
In essence, you need to tap into the thoughts and feelings of your ideal target audience and figure out exactly what they want and need. But wait, don’t just go for the hard sell. Get to your audience, provide them with free value or make them an offer they simply can’t refuse.
Offer 1: SEO service for your website
Offer 2: First page google ranking or your money back!
Which one do you think would perform better? #2 is a no brainer!
#2: Monitor Your Campaigns:
Unfortunately, there are still many people who launch different Facebook ad campaigns and don't even check how they are doing. On the other hand, others keep counting the clicks they get on Facebook every single minute or hour. None of these approaches are right. The best approach is to keep track of the sales you make. After all, this is what matters. Not clicks, not views, just sales.
One of the most important ideas that you need to keep in mind about Facebook ads is that clicks don't necessarily mean that you have a high-performing ad. When most people start to see more clicks on their ads, they often increase their daily budgets. However, since clicks are not a good measure of success, this means that they will only lose more money.
So, unless you make sales, something is wrong with your ad and you need to change it. Maybe it's the image, the copy, the target audience, your landing page, maybe even more than just one of these elements. No matter what the reason is, you need to pause the campaign immediately and make some changes, not forgetting to track each one of these changes closely.
#3: Set Clear Goals:
When I ask most business owners about their goals with their Facebook ad campaigns, they don't have one. And this is a crucial mistake. Simply put, they are only hoping for the best without knowing what the best actually is.
Before you set up a Facebook ad campaign, you need to think about a clear goal. The reason for this is that there is a multitude of different campaign types to choose from. For example, if you are selling a physical product, you may think that creating an ad for website traffic may be best, right? WRONG.
Facebook offers something known as a pixel, which can be installed on your website to accurately track and measure different actions on your campaigns. So, if you’re wanting to sell a product, you can install the Facebook Pixel and set the goal to a conversion (sale). But what does this actually do?
This allows Facebook to know when an ad is performing well and making sales. This then means that they can use the Facebook algorithm to optimize the campaign to make even more sales, without you doing anything. It’s a very powerful feature and allows you to quickly scale up campaigns that are giving you a positive ROI.