When you have an Instagram business account, you know that you're on the right track. However, when you do nothing about it, it won't serve you for anything.
It's worth mentioning that you have probably already read countless articles about how to get more followers on Instagram. But the truth is that strategies keep changing as the platform also changes. So, you're about to discover the strategies you can use in 2020 that will get you the best results.
How To Get More Followers On Instagram In 2020
#1: Use The Right Filters:
While most Instagrammers tend to pay a lot of attention to keywords, the truth is that using the right filters is equally important.
One of the things that you may not know is that some photo filters tend to get a better response than others. And as you can easily understand, this plays a huge impact on your engagement.
So, you should try out different photo filters and discover which ones get a better response from your audience.
#2: Organize Your Stories Into Highlights:
As you probably already know, you don't have much time to convince someone who lands on your profile to start following you. So, one of the best things you can do is to use the Highlights feature right on your profile. This way, you can organize your Instagram Stories into engageable content.
Stories have a life span of only 24 hours. However, when you use the Highlights feature, you will be able to make use of them for as long as you wish. This is why they are a great way to attract more followers.
Some ideas you can use to attract more followers is to organize your Stories into themes, explain your products using videos and photos, and create trailers that tease what your account is all about.
#3: Use The Right Hashtags:
A lot of people continue to search for hashtags on Instagram and this is another way that Instagrammers may be able to find you.
The reality is that adding hashtags to your photos makes it easier for people to find them. However, you want to ensure that you do some research to use the right hashtags. You can, for example, search for any of your target keywords directly on the Instagram app.
It's important to note that you have a maximum of 30 hashtags per post that you can use. It's also important to keep checking your hashtags, regularly, to ensure that you are still using the best possible terms.
In case you have been using Instagram for some time and want to add some new hashtags to your older posts, you can still do so by adding them as a comment.
#4: Steal Your Competitor's Followers On Instagram:
No matter if you are thinking about your website or Instagram, you know that you need to closely monitor your competitors. When it comes to Instagram, you can certainly find and attract new followers directly from them.
All you need to do is to find your main competitor's Instagram pages and simply engage with their audience. After all, these people have already shown their interest in your industry.
Some of the strategies you can use include following a user, liking one of their photos, and commenting on a photo.