Many business owners wonder if they should use Facebook or Google to grow their businesses. While I believe they are both important in their own ways, most marketers tend to prefer Facebook. And the reason is simple: Facebook has a lot more information about its users than Google.
The truth is that Facebook allows you to see likes and dislikes, age, social behaviour, favorite foods, family, how many kids you have, and a lot more. All of this combined allows you to create more targeted and relevant ads.
How To Use Facebook To Grow Your Business
#1: Drive Traffic From Your Website To Your Facebook Page:
For most business owners, a Facebook page is an add-on to their website. So, you may find it strange that we are telling you to drive traffic from your website to your Facebook page. However, this can bring very positive results.
If you think about it, one of the best things that Facebook allows you to do is to gain trust. And Facebook is a much better place to achieve this than your own website. People will be able to connect with you and your business directly on a personal level. This will allow you to build a relationship with them and ultimately they will be more likely to buy from you.
#2: Host A Facebook Contest:
When you are looking to grow your business on Facebook, you should consider running contests. The reality is that this is a great way to not only get more likes to your page, but also to increase the reach of your business and brand.
Additionally, and to get the most out of your contests, you can also promote them through advertising to reach more customers.
#3: Engage With Your Facebook Community:
As we already mentioned above, when you are trying to grow your business using Facebook, you can do a variety of things. But when we talk about Facebook, we have to talk about engagement as well.
The truth is that every niche, every industry, has its own specific communities. And this is where you will see many people exchange tips and tricks, overall information and experiences. So, you want to ensure that you are a part of the community and that you actively participate in it.
Building your own community can be a great way to find out more information about your customers. Find out their pain points, learn from them and implement your findings into your product or service.
#4: Use Advertising:
One of the most popular ways to grow your business using Facebook is through Facebook advertising.
Keep in mind that even small businesses can benefit from Facebook ads since they are pretty affordable. Besides, you only pay when someone likes your page.
#5: Create Or Join Facebook Groups:
One of the things that you may not know is that even today, there are still millions of active Facebook groups. So, you can be sure that there are a couple that you can use to access your audience. Even if you can't find one that suits you, you can always create your own and build a nice community.
Facebook Groups are a great opportunity not only to build your business but also to grow your influence in your respective space.