There's no question that Instagram is one of the most popular social media platforms. So, if your business still doesn't have an online presence on this platform, you should get started now.
However, simply creating your own page doesn't mean that you already have a good presence. In fact, if you want to get the real benefits of Instagram, then you should keep reading. You are about to discover the best Instagram marketing tips in 2020.
Top 5 Instagram Marketing Tips In 2020
#1: Why A Business Page Is Important:
Even if your business isn't on Instagram already, you probably already have a personal Instagram account. So, you may be considering using your personal account to promote your business. After all, it saves all the hassle of opening a new account. However, this isn't a good call. The reality is that there are substantial differences between a personal account and a business account when it comes to Instagram. In case you don't know, the only way to access Instagram shopping, Instagram ads, Instagram insights, and even to have a call to action button on your profile is to have a business account.
#2: Optimize Your Profile:
While you only have 150 characters for your bio, you want to ensure that you create an enticing, powerful, and impressive copy that engages people.
It's important to note that you will have some other fields to fill out that may help you achieve a better bio. Overall, you'll be able to add your name, username, your website, contact info, category, and call to action buttons to your profile. Don’t overlook this step and make sure you’ve carefully considered your bio. Take a look at competitors and popular pages too as this will often give you some creative ideas.
#3: Create Visually Compelling Content:
As you know, Instagram is a visual social media platform. So, you want to ensure that all the photos, videos, or any other content that you share has the very highest quality. While you don't need to lose your head and buy professional photography equipment, you want to ensure that your images are well-composed and in focus. Don’t forget, they also need to be compelling.
There really are no limits to the type of content you can create and share. However, you may consider instructional posts, behind the scenes posts, videos or even quotes and text-based images. In addition, you can also use user-generated content.
#4: Decide On Your Brand's Look:
As we already mentioned above, Instagram is all about visuals. So, you want to ensure that your brand has a good look.
One of the things to always keep in mind is that color influences decisions as well as being crucial for brand recognition. As an additional note, make sure that your Instagram posts are consistent.
Above all, Instagram is a social media platform and this means that it serves as a way to communicate with others.
In case you don't see a lot of interaction on your Instagram account, this may be because you're not taking a proactive position in what concerns engagement. The reality is that if you want people to engage with you, you have to engage as well. So, you should start by looking at your posts and see if you have any comments you need to respond to.
To make the best out of Instagram, you should also look for popular accounts in your industry, follow them, like, and comment on their posts.